KORE Power is excited to welcome a new member to the KORE team, Betty Chan-Massey. Betty comes to us with extensive industry knowledge that expands worldwide. She has worked in the energy industry for over ten years, coming to us from NEC Energy Solutions. She brings a new level of customer support and perspective to our team. Recently, we had a chance to speak with Betty about her previous experiences before joining KORE Power.
Betty, can you tell us a little bit about yourself?
I have spent eleven years in the energy storage power market with substantial experience in global sales, proposal management, contracting, technical sales engineering, and project management. My recent position was as Sales Director for the channel business at NEC Energy Solutions, a global energy storage system integrator and service provider. I helped build the channel sales business from $0 to over $17 million, in the first fifteen months. Additionally, I developed the channel partner program's strategy and the solutions offerings (system configurations, pricing, warranties). Also, managing strategic key accounts, master supply, and services contract negotiation. Earlier at A123 Systems, I held leading positions in product and project management to develop and deliver the 1st through the 3rd generation energy storage systems and the software control management platform.
Before NEC/A123, I held positions in product management, project management, and engineering in the telecommunication, military, and financial services industries.
What do you love the most about working in energy?
Working in the electric power energy industry for over a decade, I have enjoyed watching how innovative technologies are evolving, such as energy storage and how it plays a critical role in integrating renewables to provide cleaner, and more reliable electricity to support global decarbonization and clean energy goals. Plus, I genuinely enjoy working with people who love what they do.
I am still learning every day. It's exciting to be on the cutting edge and cusp of many great things. I'm very proud to have a career in energy and make an impact on the world we live in.
What led you to choose KORE Power?
I enjoy working in a growing mid-size company. KORE Power is just that and is an agile organization that allows me to make an impact.
Given your wealth of industry experience, what excites you the most about the future of KORE Power?
With continued demand and the market needing efficient and safe energy storage systems paired with renewable solutions, I am excited to work with a team of seasoned professionals at KORE to support the business through partnerships and contribute to the manufacturing capacity in the US and other global regions to meet global demands. This growth helps create more green jobs in the US to drive a more productive and sustainable energy future.
What is your perspective on KORE Power's future impact in the global energy storage industry?
We want to provide safe, highly efficient, cost-competitive energy storage products to support our customers and to meet the growing global demand.
About KORE Power:
KORE Power, Inc., is a leading U.S.-based developer of battery cell technology for the clean energy industry, serving energy storage, e-mobility, utility, industrial and mission-critical markets across the globe. KORE Power designs and manufactures its proprietary NMC and LFP cells, VDA modules and packs, optimized by its battery management system. Also, through its global partnerships, KORE designs and manufactures top-tier energy storage solutions (ESS).
KORE Power’s differentiated approach provides customers with direct access, unparalleled service, superior technology, and Tier 1 product availability. We care about building sustainable communities, clean energy jobs and green economic expansion. KORE Power is proud to offer a functional solution to real-world problems that fulfill growing market demand and contribute to a zero-carbon future.