The Bold Approach
Behind the Scenes of KORE Power’s Method to Leading The Clean Energy Transition
It’s easy to see the impact and growth of clean energy and renewables across the globe. Many companies and even states have taken on initiatives to reduce their carbon footprints and work towards net-zero carbon emissions. Clean energy, and energy storage in particular, is a pivotal component of those initiatives’ success. In an industry with such growth and many emerging players, how do you make an impact and stand out from the crowd?
We asked our fearless Marketing Director, Aleysha Newton, for her perspective on making a bold impact and moves that matter for a company leading the clean energy transition. Aleysha has been with KORE Power since 2018, starting as one of the first employees of the company. She has a bachelor’s in marketing from the University of Idaho and has worked on multiple international marketing campaigns, developing her skills of a global marketing leader. She has been an integral part in positioning KORE Power’s brand and setting us apart from the competition in our space. Her approach was to push outside of industry norms with bright, modern colors. A risk that has paid off as we have embraced those bold colors and branding as the tone for the entire company and stand apart from others in our industry: unafraid to do the unconventional.
Since establishing the KORE Power brand, Aleysha has worked to set up a powerhouse marketing program that is devoted to our clean energy goals. We had the opportunity to ask her a few questions in 2021 and what she is looking forward to.
What are you looking forward to the most in 2021?
The expansions we are about to experience in clean energy. I love seeing the influx of news talking about The United States' newfound commitment to the clean energy revolution. I fully believe energy storage deployments will continue to shatter records in 2021. As an emerging company, I am excited to see the progress KORE makes in what will be a record-breaking year. We are ready to play a pivotal role in the transition to renewable energy.
What are some of your favorite/ most noteworthy marketing trends in our industry?
Throughout 2020 you could see many companies making moves to lifestyle marketing, and I love it! We saw more and more companies start to include their employees in advertisements and bring their audiences behind the scenes to see company culture, aspirations, and motivations that drive KORE and truly drive this industry. Our industry has come a long way, it is remarkable to see how many people are starting to follow the progress and get excited about the changes we are bringing.
What is your vision for the future of KORE Power in the clean energy space?
2021 is going to be an enormous year for KORE Power. Not only will we be installing our Mark 1 energy storage systems into projects globally, but we will also be breaking ground on our North American manufacturing facility. Looking ahead 5-10 years, I envision KORE Power being one of the largest battery cell manufacturers and battery suppliers for the renewables industry.
We have many exciting announcements coming up, be sure to stay tuned, as you won’t want to miss them!
For more information and updates on KORE Power, please visit: korepower.com
About KORE Power:
KORE Power, Inc. (KORE) is headquartered in Coeur d’Alene, Idaho, with operations in Waterbury, Vermont, and Buckeye, Arizona. KORE is the leading U.S.-based developer of battery cell technology for the clean energy industry. With clients in energy storage, e-mobility, utility, industrial and mission-critical markets, KORE Power provides the backbone for decarbonization across the globe. As the first U.S.-based, American-owned, and fully integrated provider of cells, batteries, and solutions, KORE is uniquely positioned to serve these markets. Through the construction and operations of its large-scale battery cell manufacturing facility in the U.S., KORE is positioned to operate at 12 GWh per year capacity. The facility (the “KOREPlex”) will operate with net-zero carbon emissions through strategic partnerships and solar and storage co-generation.
KORE Power’s differentiated approach provides customers with direct access, unparalleled service, superior technology, and Tier 1 product availability. Focused on building sustainable communities, clean energy jobs, and green economic expansion, KORE Power is proud to offer a functional solution to real-world problems and fulfill market demand to deliver a zero-carbon future. The KOREPlex is expected to come to Buckeye, Arizona, and be the anchor to the development of the Sustainable Valley by the end of 2024. For more information, visit www.korepower.com.